PITCH-IN CANADA Week OPERATION: Clean Sweep!

REGISTER
EXECUTIVE SUMMARY

2010 is the 44th annual PITCH-IN CANADA WEEK. The campaign's theme is: OPERATION: Clean Sweep. The program is the largest environmental improvement Campaign in Canada. It is a Partnership between governments, the media, industry and the public.

Volunteer "Partners" participate in a wide range of PITCH-IN CANADA WEEK activities. Most participants take part in more than one project before, during and after PITCH-IN CANADA WEEK. In total more than 3.5 million Canadians, members of thousands of local Partner groups and coordinated by more than 1,200 local PITCH-IN Volunteer Coordinators, participate in the program each year in communities throughout Canada.

The annual PITCH-IN CANADA Week Campaign results are incorporated in the world-wide Clean-Up the World statistics. This Campaign, of which PITCH-IN CANADA is a founding participant, was started in 1990 and is supported by the UNEP (United Nations Environment Program).

OBJECTIVES OF THE CAMPAIGN

The objectives of the Campaign include to:

• involve millions of Canadians, young and old in local projects which clean-up, restore and/or preserve the environment, thereby promoting environmental sustainability and involving both young and 'older' people in local partnerships which benefit and enhance their communities

• encourage voluntary action as a means of resolving environmental problems

• stress the value of waste as a resource by encouraging Canadians to refuse, reuse, recycle and properly dispose waste

• educate Canadians to pack-in/pack-out their waste when they enjoy the natural environment

• encourage civic pride and develop long-term working relationships for the future which will help local communities develop in an environmentally friendly and sustainable manner, thereby leaving lasting benefits

THE VOLUNTEER "PARTNERS" IN THE CAMPAIGN

The volunteer "Partners" in the PITCH-IN WEEK Campaign represent a cross-section of the community.

Local governments often provide a "support" function for voluntary agencies involved in projects in their communities. This support is in the form of:

• equipment and supplies
• municipal pick up of debris collected
• free dumping facilities
• recognition
• coordination
• financial support to PITCH-IN CANADA

Participating "Partners" in the various individual projects identified to PITCH-IN by local Coordinators include:

• Community/Resident/Service/Business Groups
• Schools
• Scouts Canada
• Local Governments
• Fish & Game Organizations
• Women's Institutes
• Chambers of Commerce
• Conservation Authorities
• Recreation Boards
• Girl Guides of Canada
• Naturalist/Hiking/Environment Clubs
• Members of Parliament (National and Provincial)
• Media

THE SPONSORS OF PITCH-IN CANADA WEEK

Sponsors can differ from year to year. For current sponsors click here.