PITCH-IN CANADA
Resource Centre

The Green Shopper Program
What is Packaging?

A package or packaging is the material or item used to protect, contain, or transport a commodity or product. A package can also be a material or item that is physically attached to a product or its container for the purposes of marketing the product or communicating information about the product.

Packaging performs a number of essential functions, during transportation, storage, marketing and use including:

• containment of the product to ensure its integrity and safety
• protection of the product from physical damage, spoilage and/or deterioration
• convenience of use and consumer acceptance

The package must satisfy a number of legal and regulatory requirements related to the contents and their safe use, as well as provide other information and messages.