PITCH-IN CANADA
 Resource Centre

Action Projects to Improve the Environment

Recognition and Publicity

It is important that your project receives publicity and that your volunteers are recognized.

Get someone in your organization to prepare a media release in advance of each project and contact the media for support. For detailed information about how to conduct a media campaign please click here.

Involving a local celebrity will help stimulate the media to provide coverage and help provide recognition to your volunteers.

Here are some other ideas for publicity

Offer to do an interview with local radio or television station(s) about a local PITCH-IN Project to Clean Up the World. Persuade your local radio or television station to run an environmental quiz, or invite you to participate in one of their "open-line" programs. Possible topics: how we can all reduce waste; environmental shopping tips; etc...
  • For information about what individuals and others can do to "PITCH-IN" click here.
Make a banner and hang it across your main street during PITCH-IN WEEK in May. Write a letter to the editor, an article or a series of articles about beautification/conservation/waste disposal/recycling. Use information from the PITCH-IN Resource Library on this web site.
  • For information about topics check out other parts of our Resource Centre
Make PITCH-IN CANADA WEEK Posters to publicize local activities or to highlight litter and other pollution problems.

 

 Plan a Recognition Luncheon to recognize PITCH-IN volunteers. Approach a local service club to sponsor and invite dignitaries and the media. Present free Certificates of Participation from PITCH-IN CANADA. These are available from this Web Site after you have registered your PITCH-IN Project. Consider presenting other forms of recognition such as PITCH-IN pins,   crests (for Scouts and Guides).
  • For more information about recognition items click here.
Take the media on a tour of clean and dirty areas in your community. Make sure you show the dirty areas again after you have cleaned them up. Encourage the media to write/produce a series on the "sources" of litter. These are: commercial refuse put-outs; household refuse put-outs (during garbage collection day!); construction sites; uncovered trucks; loading docks; motorists and pedestrians.
  • For information about The CIVIC PRIDE Waste Management Program which helps communities control waste at its various sources check our Resource Centre
Ask radio stations to air PITCH-IN CANADA's public service announcements (PSA's) promoting PITCH-IN WEEK and/or maintaining a clean environment. Add information about your local activities wherever possible. Publicize the need for everyone to reduce, reuse and recycle as best they can. Encourage composting as an easy way to reduce waste and enrich the soil.

For information on composting and recycling visit other parts of our Resource Centre
Ask local cable stations to air PITCH-IN CANADA videos; provide them with a copy or ask them to order a master dub from PITCH-IN CANADA.

 

 Ask newspapers to feature PITCH-IN CANADA's public service advertisements. These need to be downloaded from our Web Site and reprinted on a good quality printer in order to be acceptable for reproduction. Some newspapers will be able to download the file directly from our Web Site. Call them to discuss this/make them aware of the availability of these free ads.
Make your media (TV, Radio, Local Cable and newspapers) aware of PITCH-IN CANADA's Web Site as a resource. We do not have the funds to promote the Site as much as we would like to - please be our local volunteer!. There is a special section on this Site for the media. Remember our address: www.pitch-in.ca.

For tips about media relations please click here.

For information on how to become a supporter click here.