Sample Press Release to Announce Used Cell Phone Collection Drive

For Immediate Release                                                                          Contact Name
Date                                                                                                     Phone Number
Organization
Address

(Organization) Participates in Cell Phone Recycling Program

(Organization) is collecting used cell phones as part of PITCH-IN CANADA's National Cell Phone Recycling Program. The ongoing program will divert old cell phones from going to the dump while providing funds for (name cause - which could be Organization collecting the phones).

Cell phone handsets collected will be refurbished or remanufactured to “as new” condition. They will be sent to emerging countries where the price of a “new” cell phone is unaffordable for most people. The phones are also provided, at no cost, to other Canadians in situations where there is an economic necessity for both safety and communications. Phones and batteries that cannot be reused are recycled to recover metals and plastics.

"Cell phones contain many toxins and are very hazardous to our environment and they should not end up in landfills," says (name of Organization Spokesperson), adding "we are very excited about this opportunity to promote re-use and recycling."

All cell phones, regardless of age or condition, will be accepted.  "Please make certain to deactivate your phone before giving it to our program," comments (spokesperson's last name only).

Used cell phone can be dropped off at the following locations: (List collection point addresses or provide information about how you plan to collect phones)

According to PITCH-IN CANADA the aim is to reuse and recycle as many of the millions of old cell phone handsets which are tucked away at the back of drawers throughout the country. "We are pleased to support the development of secondary industries which are involved in recycling," observes Alice Johnson, National Volunteer Chair, PITCH-IN CANADA. "This is a 'win-win' program for the environment, for the groups collecting cellphones, PITCH-IN CANADA and the re-manufacturer, PhoneBack, Canada, who is our partner in this program."

To learn more about recycling cell phones and The National Cell Phone Recycling Program, visit www.pitch-in.ca